2020 had been a remarkable year for Realme, the company was one of the leading brands behind the 5G revolution in India, they touched high grounds in the TWS and wearables market and finished as one of the top 5 smartphone manufacturers in India. Moving onto 2021, the company has some strong plans for the year, and Madhav Sheths’s exclusive interview with BGR India gives us a glimpse at it.
Madhav Sheth said “2020 saw us foraying into diverse categories such as wearables, hearables, Smart TV, and Smart homes. 2021 is going to be an even more thrilling year for our AIoT segment as we plan to launch more than 100 products.”. He further added “We will be focusing more on AIOT business to build a holistic ecosystem,” he highlighted. The brand plans to bring new generations of Realme Buds Air, Realme Buds Q, Realme smart TV, smart bulbs that can be remotely controlled, trimmer, among others in the months to come”.
Realme Smart Home Appliances:
He said, “we have been seeing high demand from our users smart, tech-savvy, stylish home appliances – from scale to electric juicer, air purifier, to even AC, etc.” “We feel glad that our consumers trust us and have placed faith in the brand’s ability to deliver value and quality. As always, we are listening to our consumers and are working towards building a complete ecosystem for them,” he added.
He further revealed that the company will be soon launching smart speakers to take on the likes of Mi Smart Speaker, which was released last year. “We have also received a high demand for speakers and hence we are working towards that.”. He adds, “Our aim is to reach 12 million Narzo users until the end of 2021, and for the same, we will continue to develop more powerful Narzo offline products in the future as regular updates”.
Realme will be further expanding its smart TV portfolio: “We aim to be the number one Smart TV brand in the online space. In terms of portfolio expansion, we will be bringing in newer generations of the Realme Smart TV and are planning to launch at least five products,” Madhav Sheth revealed. The company is also now working on “expanding their offline presence to allow more users to try Realme products.” As per the interview from BGR, Realme plans to open 300-500 Realme smart stores in India and also intend to bring a few flagship stores.