Realme announces “Dual-Platform Dual-Flagship” strategy for phones

Realme, the world’s fastest-growing smartphone brand, today showcased its new flagship at MWC Shanghai 2021, namely the realme GT. Alongside, the company also announced its Dual-platform Dual-flagship strategy to comprehensively lay out its mid-to-high-end product line-up, bringing more powerful leap-forward technology and trendsetting design to the young audience.

According to Counterpoint report, realme’s global smartphone shipments in 2020 accumulated more than 42.4 million units with a 65% growth rate, which made realme the only smartphone brand in the world to grow by more than 50%.

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And in the new year, realme will take the mid-to-high-end products as a critical target for brand development. Adhering to the brand spirit of “Dare to Leap,” realme will bring a more comprehensive mid-to-high-end smartphone product line-up and inject new inspiration into the industry.

Realme Dual Flagship poster

In line with the same, realme officially announced the “Dual-platform Dual-flagship” strategy. Realme will adopt both Qualcomm Snapdragon 8 series and MediaTek’s flagship Dimensity series 5G platform and release two flagship series in the mid-to-high-end segment.

One will be focusing on the performance aspect. Simultaneously, the other will have a special focus on camera technology, thereby bringing a wide range of premium products to young users. The strategy of “Dual-platform Dual-flagship” will also layout a new journey for realme in the coming days, the company said in a press release. 

Madhav Sheth, Vice-President, realme, and CEO, realme India, and Europe, said, “I am confident that The dual-platform Dual-flagship” strategy will help us achieve a significant share in the mid-to-high-end products segment as a part of our brand development. The realme GT is based on our ‘Dare to Leap’ spirit and indicates what realme has in place for its users this year. realme GT  represents our philosophy of forefront of innovation of technology, design and product value, which is something that young people can resonate with.”  

Realme GT

Realme GT poster image

GT series will become the flagship series with top performance in the realme smartphone portfolio under the “Dual-platform Dual-flagship” strategy. As the new performance flagship with Snapdragon 888, GT brings users the power of the leap-forward high performance and a sustained surging experience.

To better unleash the performance of Snapdragon 888, the realme GT is innovatively equipped with the  Stainless Steel VC Cooling System. The new cooling system further improves the phone’s heat dissipation performance by applying stainless steel in the cooling system and optimizing the heat dissipation structure, the company claims.

realme GT is based on the concept of  GT sports cars, which were designed for high speed and long-distance driving, and combines both high performance and reliable attributes. The Dual-tone Vegan Leather Design will use two different kinds of material in two different colors.

Realme GT Dual Tone leather Design

To achieve this visual effect, realme also claims to pioneer a one-piece molding process for the back cover and the inner frame, making the Vegan Leather fit more tightly with the black glossy “race track” finish. It will also witness an upgraded 2nd generation of  Vegan Leather with a more delicate texture, softer touch feeling, and better color effect, the company claims.

realme GT will be officially released on March 4 globally. That said, what are your thoughts? Do let us know by dropping a comment down below.

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